Why the heck would you hire a consultant?

You are a professional marketer yourself, you have years of experience, and you are in an industry sector which you are well versed, so why would you hire a consultant? You hire a consultant for the same reason you engage an agency; you either do not have the talent in house, you’re too close to the problem and cannot tell the forest from the trees, or the approach you are taking is not working and you need a fresh perspective.   This is the premise of Foreign Thought, because when you are outside the box to begin with it is easier to think that way. When engaging a consultant, by virtue of being outside the inner circle they provide insight from a different perspective.